As a food and beverage consultancy, at FIS we keep up to date with the latest F&B trends in the UK and beyond to inform and ignite our innovation and to ensure that we stay current. US innovation is generally considered to be around 2
In a world where the average person receives 121 emails a-day, is exposed to almost 5,000 daily advertising messages and instant gratification rules, it’s unsurprising that the average attention span of a consumers is 8 seconds. This means, as a brand, you have 8, short,
We can all recognise that the pandemic has further accelerated consumer concerns for what they eat; as consciousness about health and wellness has intensified. As such, F&B brands globally have been required to improve their Nutri-Score ratings and package claims in order to sustain their