As social beings, consumers have an innate tendency to conform. We have a subconscious desire to fit in and gain approval from others. On a macro scale this is reflected in the historical move towards a consumerist society which gave the masses access to homogenous

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#recipe #pudding #winter #comfortfood #fis #foodinnovation #foodinnovationsolutions Ingredients: 125g unsalted butter , softened at room temperature150g pitted good-quality dates , roughly chopped½ tsp bicarbonate of soda200g dark muscovado sugar3 large eggs , beaten200g self-raising flour2 tbsp treacle½ tsp ground ginger2 stem ginger balls, chopped, plus 2 tbsp of the syrup300g parsnip , peeled and coarsely grated For the sauce: 200g unsalted butter200g dark muscovado sugar300ml pot

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