Last year Food Innovation Solutions (FIS) and Good Sense Research conducted a unique and groundbreaking piece of research. The survey proved to be a game changer for how the voice of the consumer is used in breakthrough innovation.The research covered organizational design, culture, behaviors, processes,

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FIS and Good Sense Research are undertaking a unique piece of industry first research across Europe and the USA. We are seeking to truly understand how organizations leverage the power of the consumer to deliver break through innovation. Covering organizational design, culture, behaviors, processes, barriers and enablers, we

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As social beings, consumers have an innate tendency to conform. We have a subconscious desire to fit in and gain approval from others. On a macro scale this is reflected in the historical move towards a consumerist society which gave the masses access to homogenous

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