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Ben & Jerry’s Case Study

The Objective:

F!S was briefed to create instagrammable, delicious serves using the core brand flavours that drive traffic to the Ben & Jerry’s Soho Scoop Shop and build brand equity.


Ideation Workshop

Concept Creation

Operational Considerations

Shoulder-to-Shoulder Training


We work with the Ben & Jerry’s team tasked us with creating PR-grabbing concepts to promote their ice cream shops. To meet their objectives around fun and innovation, we created Phish and Chips – a summer special for their Soho Scoop shop – and the ice cream doner kebab – a German favourite – to launch their new Berlin Scoop Shop. For World Vegan Month we created three signature serves to showcase the B&J’s non-dairy flavours; an almond milk hot chocolate float, a popcorn toffee apple sundae and a biscoff caramel ice cream sandwich.