Title Image

The Objective:

F!S was briefed to create instagrammable, delicious serves using the core brand flavours that drive traffic to the Ben&Jerry’s Soho Scoop Shop and build brand equity.


Ideation Workshop

Concept Creation

Operational Considerations

Shoulder-to-Shoulder Training


We work with the Ben & Jerry’s team tasked us with creating PR-grabbing concepts to promote their ice cream shops. To meet their objectives around fun and innovation, we created Phish and Chips – a summer special for their Soho Scoop shop – and the ice cream doner kebab – a German favourite – to launch their new Berlin Scoop Shop.

For World Vegan Month we created three signature serves to showcase the B&J’s non-dairy flavours; an almond milk hot chocolate float, a popcorn toffee apple sundae and a biscoff caramel ice cream sandwich.

Get in touch!

Don’t be shy! Send us a message and find out how we can help your business grow.

193 Carlisle Lane, Waterloo, London, SE1 7LH

+44 (0) 20 7928 2402


Send us a message