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TASTER Case Study
The Objective:
To source and review the UK plant-based patty market, identify the highest quality, commercially viable patties and create quirky builds and sides for 3 new vegetarian dishes for new brand, A Burger.
Services:
Market review and recommendations
Sourcing and supply chain
Dish creation
Tastings
Recipe costings
SOP card creation
Description:
We tasted over 20 vegan patties available in the UK through wholesalers and identified 3 products that fit the brief; fun and tasty, interesting to build quirky dishes around, high profit margin and readily available through supply chain.
The result was 3 banging burgers; A classic cheeseburger, the Kimcheese – cauliflower cheese patty with kimchi and spicy mayo and the Chick’n burger – a plant-based chicken patty with pickles and vegan mayo.
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