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Vegetable Ice Cream Case Study

The Objective:

F!S was briefed to create a range of family-friendly, premium ice creams containing hidden vegetables. Flavour was to be the champion whilst the vegetables were to be undetectable.


Flavour ideation

Prototype creation and development

Recipe creation


Supplier support

Manufacturer and production support


FIS created a range of ice cream prototypes, exploring various fat:sugar:liquid ratios in order to achieve the perfect texture and flavour. Different vegetables were trialled in order to achieve maximum flavour without vegetable undertones. The final range included a strawberry and carrot, vanilla and parsnip and a chocolate and beetroot ice cream.