Spending time with customers in real life situations is absolutely invaluable to the insight process, which is why FIS can work one-on-one in real life restaurant scenarios to get under the skin of the customer experience and understand their motivations.
These in depth interviews really help clients to better understand:
- Why and what it is customers like and don’t like about your offer
- Why they would or wouldn’t revisit
- What they would like to improve
- What would make them return more often
- How they feel about the experience
- What is really important to them about a restaurant and the food