Spending time with customers in real life situations is absolutely invaluable to the insight process, which is why FIS can work one-on-one in real life restaurant scenarios to get under the skin of the customer experience and understand their motivations.

These in depth interviews really help clients to better understand:

  • Why and what it is customers like and don’t like about your offer
  • Why they would or wouldn’t revisit
  • What they would like to improve
  • What would make them return more often
  • How they feel about the experience
  • What is really important to them about a restaurant and the food