FIS holds bespoke taste panels with consumers or end users taking part in blind taste assessments to gauge key product attributes, as well as overall preference and likelihood to purchase.

We are able to target any customer groups and work in close collaboration with clients, to create a set of key questions to ensure the response data set is as robust as it possibly can be.

Taste panels are ideal for:

  • Competitor benchmarking: understanding how a product performs relative to competitors
  • Recipe change: can your customers identify changes to product recipes (e.g. reduced salt or sugar levels)? And if so, will it influence their likelihood to purchase in the future?
  • Launch on to a menu: generate robust data to support a sell-in story