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Honest Burgers Case Study

The Objective:

In line with recent trends surrounding plant-based foods, F!S were tasked to create a range of vegetarian and plant-based patties and burger builds to complement the core menu.



Culinary Development

Operational Design

Consumer Panels

Focus Groups


Honest Burgers are a successful QSR with 34 sites across the UK & Ireland. With the growing interest in vegetarian and plant-based menu options, we teamed up with the Honest team to create satisfying meatless burgers stuffed with plant power. The dishes were inspired by a range of flavours; from a pakora burger topped with kachumber, to a hash brown patty topped with a fried egg.