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Platinum Jubilee Celebrations: Queen of Puddings & lots of dogs…

“She nailed the brief” according to Mary Berry & Monica Galetti & so our congratulations go to Jemma Melvin with her Lemon & Amaretti Trifle: lemon curd Swiss roll, St Clements’s jelly, lemon custard, amaretti biscuits & mandarin coulis, finished with fresh whipped cream, candied peel & chocolate shards. If you fancy giving it a go find the recipe here:

Lemon & Amaretti Trifle

Celebrations allow plenty of opportunity for both retail & foodservice to get creative, and the Platinum Jubilee (PJ) is no exception, especially after the rather arid last couple of years. Expectations are high for plenty of partying with an expected £1billion boost to shops & pubs as customers seek to purchase beer, champagne & alfresco party foods. The British Beer & Pub Association reckon an extra 30 million pints will be pulled in comparison to a normal bank holiday, with pubs given the go ahead to open until 01:00. Co-op Group have stated they are expecting to sell 30,000 bottles of champagne, that’s three times the normal amount for a normal bank holiday weekend along with 300,000 ice lollies! (The Mirror)

Quintessentially British is the predicted trend, a recent poll suggested that almost half the nation are saying that the PJ weekend will be an opportunity to eat more British dishes in honour of her Majesty (Marie Claire, April). Products & occasions synonymous with the time of year, think afternoon tea parties, garden parties, street parties, in fact everything alfresco (always carry an umbrella, we are in Britain remember…) picnics, BBQ’s, fire pits & wood-fired pizza ovens.

British produce is fully expected to be the hot seller for planned celebrations: think fresh produce, deli items & butchery along with plenty of liquid refreshments to wash it all down with (Speciality Food Magazine, April). Classic retro dishes dusted off & re-invented putting in timely appearances: Coronation Chicken, Victoria Sponge, Scotch eggs, Summer Puddings alongside trifles & Corgis!

Whichever way you look at it the celebrations allow plenty of opportunities for retail & food service alike to reap rewards with plenty of Jubilee themed product placement.

Introducing Clarence the Corgi, available at Morrisons & Jubilee Connie the Caterpillar meets Corgi, instore at M&S from 17th May onwards. The Delicious Dessert Company from Bakkavor have launched ‘Celebration Eclairs’ exclusively into Tesco, filled with strawberry crème patisserie presented in Union Jack themed boxes.

Urban Eats have launched into the Grab ‘n’ Go  market a range of British inspired sandwiches in limited edition packaging, tagging with phrases such as ‘please remember its Ma’am like ham’. Tyrells are giving us a limited-edition Coronation Chicken favoured crisp whilst Iceland have Green Gourmet Jubilee Party Chicken Crowns.

Subscription box Gousto are offering a range named ‘The Queen’s Tea’ available from 28th May for two weeks. The range of special dishes will include a number of her rumoured favourites as well as some rather unexpected twists…‘the Rodda’s cream tea meat-free burger’ smothered in clotted cream with tomato jam..? Elsewhere online, Bad Brownies have developed a set of 9 chocolate fudge brownies shaped into mini Queen head silhouettes & finished in the regal colours of gold, purple & red; the set of 9 comes in triple chocolate flavour as well as two new, classically British, flavours strawberries & cream & royal mint. For £58 letterbox gifting company Biscuiteers are offering a keep sake tin stuffed full of iced biscuits, designs including Buckingham Palace, royal carriages, crowns, soldiers & Corgis (more dogs!)

Hampers are BIG… plenty on offer perfect for gifting & alfresco eating Never one to miss a trick the M&S £100 PJ  Celebration Hamper includes prosecco, strawberry & elderflower presse, Victoria mini sandwich cakes, shortbread, cheese chutney & crackers  as well as Jubilee Connie the caterpillar mini rolls. Or go for their Cocktail Party Bag at £50, with pre-mix cocktail cans, Prosecco, ale & presse. Fortnum & Mason have a selection of ‘expertly curated’ hampers, the range includes the PJ Picnic ‘Hamperling’ at £30 to a full on PJ Celebration Picnic Hamper priced at £500; or you could chose the Jubilee Picnic Cool Bag for £130 which includes Fortnum’s famous Scotch eggs, a waxed Cheddar truckle & limited edition PJ blend tea. The Cornish Co PJ Afternoon Tea Hamper contains fruit cake & scones with jam & clotted cream. Whilst the Wensleydale Creamery are offering a PJ Box for £45 which includes 2 mini truckles, oat biscuits chutney, fruit cake, a brownie & shortbread biscuit selection & Earl Grey.

Raising a glass to toast the Queen on her special day?

Whitley Neill have created a limited-edition PJ Original London Dry Gin with a unique Union Jack Motif wrapping the bottle. The Cocktail Man is offering a ‘Very British Jubilee Gin Fizz Cocktail Kit’, putting a twist on a standard gin fizz by adding a lemon & elderflower ‘sliquer’ to the mix, £19.95. Aldi has announced the launch of 4 limited-edition British-themed craft beers – Session IPA, Session Pale Ale, British Ale & British Lager, packaged in stylish limited-edition prints featuring Big Ben, a Tower of London Guard, Nelson on his Column & the Queen’s corgis!

Got the sauce?

Iconic British brands have also joined in honouring the occasion: Unilever has launched limited edition Marmite jars featuring the Union Jack & Crown, aptly named ‘Ma’amite. HP sauce & Heinz salad cream have also been given the royal treatment, quirkily renamed to HM Sauce & Heinz Salad Queen

Moving over to the foodservice sector who are also making the most of the celebrations. Looking for something a little special why not head to the ‘impeccably English’ Goring hotel where Chef has recreated dishes from the menu that guests in residence for Her Majesty the Queen’s Coronation in 1953 enjoyed. Cornet de Saumon Fumé returns as a Smoked John Ross salmon cornet with English wasabi & caviar; Consommé Double is now Chicken consommé, glazed veal sweetbread, morel & broad bean; Filet de Sole Edinburgh has been updated to Dover sole & seaweed buttered Jersey Royal potatoes. The Parfait aux Fraises Windsor has made a glorious return as a Crown of English strawberry parfait.

The Holborn Dining Rooms, inspired by tradition British tea parties  are hosting alfresco Afternoon Tea on Sunday 5th  with fizz,  entertainment & plenty of Union Jack bunting too, maybe a special 6-course PJAfternoon Tea from The Reubens at The Palace including savoury courses & mini themed cakes. Head upwards to the Dorchester Rooftop for a “Purple Reign’ cocktail whilst watching the RAF flyovers, raise your glasses to Her Majesty!

From all of us here at FIS Group have a fabulous PJ weekend!

If you would like to find out more about FIS and how we can support you with product development please contact us on:

020 7928 2402




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