Ideation Workshops & Product Safaris - Food Innovation Services

Ideation Workshops and Product Safaris

A comprehensive understanding of the market is essential. Through our guided product safaris we will discuss winners (and losers) and identify key characteristics. This informs the ideation workshop, during which we will generate a huge range of ideas and possibilities to feed into development.

Ideation workshops and product safaris

We’re Flexible!

The stages outlined are a guide, we work with our clients to provide a bespoke service to meet your businesses’ needs

STAGE 1: Confirming key objectives

2 weeks

Identifying brand/product category area

Identifying target customers

Identifying key products to analyse

Downloading internal knowledge and understanding of product category

Confirming project guardrails

STAGE 2: Safari and Workshop

3 weeks

Virtual or face to face product safari

Tasting the market

Analysing product format, packaging, messaging, range architecture

Identifying desirable/ undesirable characteristics relevant to your brand

Concept ideation; co-creation of a concept longlist

STAGE 3: Reporting

2 weeks

Data analysis

Report of recommendations

Innovation plan co-creation

Who we've worked with

At F!S, we are fortunate enough to work with a range of clients from across the F&B sector – no two days are ever the same! From retailers and manufacturers to food service operators, start-ups or entrepreneurs, we understand that one size never fits all. We pride ourselves in providing a range of bespoke services to suit the specific needs of our client and below are just a handful of such clients.