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Product Design and Brand Development

We provide an end-to-end product development process, or advise in specific areas. The development process takes into account product range and positioning, operational process, commercialisation, we support you in launching a successful product.

Product Design and Brand Development

We’re Flexible!

The stages outlined are a guide, we work with our clients to provide a bespoke service to meet your businesses’ needs

STAGE 1: Opportunity mapping

3 weeks

We can collaborate with industry leading branding agencies to co-create your brand

Understanding your aspirations for the product and brand

Identifying target market

Creating product guardrails

Overview of the current market

Competitor analysis

Confirming scope and critical path

STAGE 2: Product development

6-12 weeks*

We can liaise with external shelf life and lab nutritional analysis partners to obtain on pack information

*depending on product complexity

Range architecture

Concept ideation and selection

Recipe development

Nutritional analysis and recommendations

Tastings at our facility in Waterloo

Operational process creation

Product commercialisation

Packaging recommendations and sourcing

Manufacturer shortlist and liaison

STAGE 3: Launch support

4 weeks

Please see our ‘co-creation with consumers and experts’ service as this adds considerable value to the NPD process

Expert and buyer interviews

Trial run and product QA sampling

Manufacturer liaison

Small scale production (where appropriate)

Who we've worked with

At F!S, we are fortunate enough to work with a range of clients from across the F&B sector – no two days are ever the same! From retailers and manufacturers to food service operators, start-ups or entrepreneurs, we understand that one size never fits all. We pride ourselves in providing a range of bespoke services to suit the specific needs of our client and below are just a handful of such clients.

Get in touch!

Don’t be shy! Send us message and find how we can help your business grow.

193 Carlisle Lane, Waterloo, London, SE1 7LH

+44 (0) 20 7928 2402


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