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The Objective:

Working with an entrepreneur with a vision, F!S were asked to create a range of ready-to-drink (RTD), premium, low-sugar canned cocktails for retail.


Consumer Research

Product Development

Supply Chain Creation

Manufacturing Strategy

Channel Strategy


Using the insight gained through extensive consumer research conducted by our sister company, Good Sense Research, we developed a range of RTD cocktails, designed for sale in both on & off-trade environments to a discerning, youthful clientele.

A mixture of classic flavours and new combinations, the range was engineered using only natural ingredients. No artificial colours, sweeteners of flavourings.

Recognisable, yet distinctly different.

Hero flavours are the Paloma (tequila/grapefruit/lime); & Blood Orange & Hibiscus Vodka Soda.

Get in touch!

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193 Carlisle Lane, Waterloo, London, SE1 7LH

+44 (0) 20 7928 2402


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