Founder, F!S Group

Our CEO and Founder and all round operations guru, Mike has a huge amount of experience from the kitchens of Le Gavroche to heading up Product for McDonald’s Europe and then globally. Growing tired of working with agencies who could talk the talk but failed to deliver, Mike left his role at McDonalds to start F!S in 2010. Having run and established manufacturing plants, innovation academies and worked extensively with all of the UK’s major retailers, Mike offers strategic planning, troubleshooting and innovation best practise to F!S clients, using decades of expertise to ensure that businesses operate efficiently and innovate brilliantly.

MD, F!S Group

Fiercely ambitious, Kelly is the driving force behind the F!S Group and has been here since the start. Kelly produces nothing but her best, and with this approach, guides her team to provide exceptional consumer-centered services to all F!S group clients. Kelly’s dedication to customer service  and project delivery, is second to none. She is passionate about creating and developing high performing teams, and creating an inspiring place for people to work and grow.

Head of F!S

Danny heads up Food Innovation Solutions and the multi-functional team of product development experts.

With a vast culinary background and extensive experience in both manufacturing and retail, Danny brings a diverse wealth of experience to the team. His passion for excellence has seen him work with some of the best branded food businesses in the country with stints at Charlie Bighams & Waitrose before moving to Dubai to head up innovation for Carrefour. Danny is in love with the process as much as the result and drives the team to continually innovate, improve and deliver for our clients whatever the brief.

Senior Consultant

Emily is the Senior Consultant, taking the lead as team manager. Her composure in a crisis and determinism to find creative yet flexible solutions means she is the first point of call for our clients. Her commercial background allows her to streamline projects  from start to finish, facilitating progress and getting the best results for every client.

In the kitchen, Emily’s specialism lies in confectionery and trendy plant-based cuisine and has such worked with a range of large FMCG clients including UNILEVER and Subway.

Innovation Consultant

Olly is an Innovation Consultant at F!S.  His experience and passion for food, alongside his in-depth understanding of how to develop products correctly targeted to a range of consumers equips Olly with a wealth of knowledge to push the boundaries of innovation and helping companies with their development resource.