As innovators we very rarely innovate the models we use for innovation planning. The reason is called the success trap - the 'it was successful before, let's eat, sleep, repeat...' mentality.

Protecting the longevity & profitability of business means ensuring that the cultural working environment is both robust & flexible enough to respond rapidly & efficiently to changing circumstances, positive & negative. It is important to create & maintain an innovative, supportive culture which works towards creating predictable success.

Businesses tend to scale back on innovation during unsettled economic conditions, the conundrum however is that this is perhaps when it is most needed; to deliver differentiation from competitors & drive profitable growth.

Businesses tend to scale back on innovation during unsettled economic conditions, the conundrum however is that this is perhaps when it is most needed; to deliver differentiation from competitors & drive profitable growth.