As innovators we very rarely innovate the models we use for innovation planning. The reason is called the success trap - the 'it was successful before, let's eat, sleep, repeat...' mentality.

Protecting the longevity & profitability of business means ensuring that the cultural working environment is both robust & flexible enough to respond rapidly & efficiently to changing circumstances, positive & negative. It is important to create & maintain an innovative, supportive culture which works towards creating predictable success.