Ben & Jerry’s Case Study

Creating delicious, instagrammable serves using Ben & Jerry's core flavours to drive traffic to their ice cream shops and build brand equity.

The Brief

The Ben & Jerry’s team trusted us to create PR-grabbing product concepts to drive traffic to their ice cream shops and build brand equity.

We got to work creating some amazing concepts that perfectly matched their fun and innovative brand. For example, we introduced Phish and Chips as a special summer treat at their Soho Scoop Shop. And we launched the Ice Cream Doner Kebab, a beloved German favourite, to celebrate the opening of their new Berlin Scoop Shop.

But we didn’t stop there! In honour of World Vegan Month, we also crafted three delicious signature treats that showcased Ben & Jerry’s non-dairy flavours. We made an Almond Milk Hot Chocolate Float, a Popcorn Toffee Apple Sundae, and a Biscoff Caramel Ice Cream Sandwich.

Services

  • Ideation and development

  • Menu structure

  • CLT testing and consumer research

  • Focus groups (3 locations)

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