Food Stars Case Study
Creating delicious menus for four new Food Stars dark kitchen brands.
The Brief
We were given the exciting opportunity by Food Stars to develop mouth-watering menus for their four new dark kitchen brands. Each menu features 20 delicious dishes.
Food Stars approached us with four concept areas – sushi, fried chicken, noodles, and Thai cuisine. Our goal was to create unique twists on authentic dishes in a highly profitable model.
The aim of these brands is for Food Stars to offer them as ready-to-go delivery options to tenants in their dark kitchen sites. We took care of everything, from costing the recipes to providing the appropriate packaging solutions.
To make learning and preparation easier, we prepared step-by-step photo and video tutorials to accompany the recipes.
Services
Research
Ideation and concept development
Menu and range architecture
Product photoshoot
Training and implementation
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