Honest Burger Case Study

Creating a range of vegetarian and plant-based patties and burger builds to complement Honest Burgers’ core menu.

The Brief

Honest Burgers are a successful QSR with 34 sites across the UK & Ireland.

With the growing interest in vegetarian and plant-based menu options, we teamed up with the Honest Burgers team to create satisfying, meatless burgers stuffed with plant power. The dishes were inspired by a range of flavours; from a pakora burger topped with kachumber, to a hash brown patty topped with a fried egg.

Services

  • Ideation

  • Culinary development

  • Operational design

  • Consumer panels

  • Focus groups

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