Kurami Case Study
Creating a nutritious meal delivery brand, informed by our internal nutritionist, that included a wide range of nutritious and functional ingredients.
The Brief
The goal was to help an independent client build a delicious, satisfying range of dishes for a meal plan delivery service. The dishes needed to exclude gluten, refined sugar and dairy whilst providing as many nutrient dense ingredients as possible. The food also needed to look beautiful and enticing, as well as having a 3-day shelf life for eating on day 2 or 3 of the customers’ plan.
Throughout the process, we considered factors such as processing at CPK, van delivery capabilities, shelf life, appearance, and ease of reheating at home.
We developed over 90 components that can be used in different meal combinations. Some standout dishes from our extensive range include Teff and Almond Milk Pancakes, Super Green Frittata, Turkey and Quinoa Meatballs in Pepperonata, White Tea and Hibiscus Iced Tea, and the indulgent Golden Chai Moon Mylk!
Services
Feasibility study
Brand opportunity mapping
Menu and range architecture
Menu development and ideation
Operational and strategic design
Packaging and branding
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