Subway, the second largest fast food chain, trusted us with an exciting menu development project.

We were tasked by their UK and Ireland team to develop 10-12 new menu concepts that explored new avenues, including healthy options and global flavours, to expand their long-established, existing menu.

Before diving into the project, we took the time to fully immerse ourselves in the values, motivations and processes of the brand. This deep understanding fed into the production of consumer-ready development which filled current menu gaps and unmet consumer needs.

We put the consumer at the heart of the development process, with initial consumer insight analysis and final concept validation both included within our proposal. Our sister company, Good Sense Research, carried out this research across three European locations.

Armed with valuable consumer insights, we explored all possible avenues for menu development. We carefully considered flavour, operation, and cost to create delicious dishes without compromising efficiency.