Taster Case Study
Creating quirky builds and sides for three new vegetarian dishes for Taster’s new brand, A Burger.
The Brief
We tasted over 20 vegan patties available in the UK through wholesalers and identified three products that fit the brief – fun and tasty, interesting to build quirky dishes around, high profit margin and readily available through supply chain.
The result was three banging burgers – a Classic Cheeseburger, the Kimcheese Burger (cauliflower cheese patty with kimchi and spicy mayo), and the Chick’n Burger (a plant-based chicken patty with pickles and vegan mayo).
Services
Market review and recommendations
Sourcing and supply chain
Dish creation
Tastings
Recipe costings
SOP card creation
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