Wagamama Case Study
Creating an entirely new grab-and-go food offering that is recognisably Wagamama.
The Brief
Back in 2018, Wagamama set out to open a new and exciting quick service restaurant with a food-to-go concept in Fenchurch, London. Winning the project, we took control of the back-of-house delivery including everything from menu research, design and development to kitchen design, equipment recommendations, back-of-house operations, manuals and SOPs, staff training, implementation and soft launch support.
The project was split into 3 stages: planning, development, implementation and training and over the course of 6 months, our team developed a 52-item menu before bringing our vision to life at their now successful restaurant location.
Hero dishes include the Breakfast Bacon Butty with Siracha Ketchup, the Roasted Squash with Sesame Satay and the Sticky Korean Duck.
Services
Business strategy
Inspiration workshop
Ideation
Culinary development
Packaging
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