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FiS Group, the UK’s leading food and beverage innovation and insight agency has acquired Cambridge Market Research, further strengthening its research division. This strategic move solidifies the FIS Group's position as the industry leader in consumer-driven insights and innovation. “This acquisition marks a pivotal moment. Combining

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Author: Finn McConway The influence of social media on our daily lives cannot be ignored. Whether it be creating content, selling and promoting brands, keeping in touch with family and friends, finding recipe inspiration, networking on LinkedIn or just watching dog and cat videos on TikTok. With

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