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FIS and Good Sense Research are undertaking a unique piece of industry first research across Europe and the USA. We are seeking to truly understand how organizations leverage the power of the consumer to deliver break through innovation. Covering organizational design, culture, behaviors, processes, barriers and enablers, we

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As social beings, consumers have an innate tendency to conform. We have a subconscious desire to fit in and gain approval from others. On a macro scale this is reflected in the historical move towards a consumerist society which gave the masses access to homogenous

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