“Innofluencervation”- The Rise of Influencer and Social Media-led Products in the Food and Drink Industry.
Author: Finn McConway The influence of social media on our daily lives cannot be ignored.
Heinz Are Squeezing Every Last Drop Out Of Innovation.
Heinz have been on an innovation rampage over the last few years and 2023 has proven to be more of the same, bucking the conservative approach taken by some brands…
Wicked Kitchen's Bold Move into Asda: A strategic move, but quick win for both brands!
In the ever-evolving landscape of the grocery industry, strategic partnerships and bold moves can make or break a brand's success.