“Innofluencervation”- The Rise of Influencer and Social Media-led Products in the Food and Drink Industry.
Author: Finn McConway The influence of social media on our daily lives cannot be ignored.
Wicked Kitchen's Bold Move into Asda: A strategic move, but quick win for both brands!
In the ever-evolving landscape of the grocery industry, strategic partnerships and bold moves can make or break a brand's success.
Opportunity or Responsibility?
WHO states that one in three 11-year olds in the European region are overweight or obese. Food Navigator UK goes further: one in ten children in reception year are classed as obese, rising to one in five by year six. UNICEF state the figure rises again to one in three as either overweight or obese by the time they leave school.
Cost of Living Crisis
For 14 years McDonalds have kept their standard cheeseburger at 99p, somehow £1.19, doesn't sound quite the same…Two pints of milk are now selling at the same price that 4 pints of milk were selling at the start of the year. UK inflation is soaring & retail is facing the consequences under the consistent inflationary pressure.
Anybody fancy a picnic?
There is no denying that us Brits love a picnic, why wouldn’t we? Idyllic summers day, wild flower meadow, lazy feet paddling in a stream as we sip chilled fizz & nibble on canapes… this is what we aim for....
Platinum Jubilee Celebrations: Queen of Puddings & lots of dogs…
“She nailed the brief” according to Mary Berry & Monica Galetti & so our congratulations go to Jemma Melvin with her Lemon & Amaretti Trifle: lemon curd Swiss roll, St Clements’s jelly, lemon custard, amaretti biscuits & mandarin coulis, finished with fresh whipped cream, candied peel & chocolate shards.